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- 🗼This week in AI: AI's Role in Carbon Reduction
🗼This week in AI: AI's Role in Carbon Reduction
Discover Chrome's new AI-driven summaries & IBM's AI impact study.
Welcome to the 4th week of the AI Lighthouse! Dive deep into AI's green initiatives in the UK, Google Chrome's AI-driven article summaries, and Microsoft Japan's fortified ChatGPT for classified data. Uncover innovative tools while exploring processes like Jasper.ai, Tidio, and MarketMuse. As we journey through this AI landscape, our Nerd Corner demystifies the wonders of Large Language Models. Buckle up!
AI NEWS 🗞️
AI to help UK industries reduce carbon emissions (Link)
Using AI to predict and manage Climate risk (Link)
Developers can now bring their own data to customize GPT-3.5 Turbo (Link)
IBM study: 40% of workers to reskill within 3 years due to AI (Link)
Google Chrome will summarize entire articles for you with built-in generative AI (Link)
Microsoft Japan to launch siloed ChatGPT to handle classified info (Link)
3 TOOLS 🔧
Motion - focuses on project management, helping you keep track of all the tasks you still have to complete. By tweaking each task priority, you'll be telling the AI engine when it should land on the calendar and how to place the other tasks around it. I would love your thoughts on this one!
Midjourney - is an artificial intelligence program that is used for creating images using prompts. At present, this AI program is only accessible via Discord bot. Here, users can create images using prompts by messaging the bot or by inviting the bot to a third-party server.
Byword - an advanced AI content generation platform with built-in SEO optimization. It can produce high-quality articles on any topic and in multiple languages.
3 PROCESSES 💡
Jasper.ai is a cutting-edge AI content creation tool. Leveraging such a tool for your business can yield numerous benefits, from improved marketing campaigns to more efficient operations. Here are one way you can use Jasper.ai (or similar AI content generators) to boost your business:
Jasper Brand Voice - how to set it up:
1. Go to https://app.jasper.ai/brand-voice
2. Click "Brand voice”
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3. Choose to either add a voice by entering a URL or choosing a specific copy of text for Jasper to analyze.
4. Click the "Paste URL" field to have Jasper crawl your website and detect how you write.
5. Name your voice (and modify it if you would like) and click "Create voice".
Now Jasper will be able create content that sounds like you! (Learn more here).
Tidio - Tidio is a live chat solution that is used on over 300,000 websites. Advanced and varied chatbot workflows that are still easy to build. Interface is user-friendly. Flexible pricing options give customers the chance to pay for only the features they want.
1. Get a Tidio Account
2. Customize the look of your chat widget
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d8e756b5-aa7c-472e-bea9-99b6ad5a03a7/2.png)
3. Integrate chat into your website
4. Set operating hours
5. Install mobile and desktop apps
6. Integrate email Messenger and Instagram DMs
7. Import Contacts
8. Personalize Messages
Using the chat you can now increase your sales and boost customer satisfaction with powerful AI features speeding up your team's response time and improving the quality of your agents' responses.
Learn more here
MarketMuse - is great option for those looking for an all-around effective AI marketing tool, especially since it deploys AI technology throughout all of its services. It was designed specifically for businesses looking to optimize long-form content, such as landing pages, emails, articles, or sales copies.
How to Use Market Muse Research:
1. All you need to do is enter a topic you are interested in covering and a list (in order of relevance) of related topics will appear.
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2. Improve existing content before creating new by pasting your existing content in the Editor.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e650422f-a687-49db-86ed-7cd403a68278/4.png)
3. Compete: this tab is great for market and content research. After you enter a keyword, for example, ‘1Password Review’, it shows you the top 20 articles ranked on Google for that keyword along with their content scores. On the Heat Map, the green blocks represent well explained topics, whereas the red blocks are the content gaps.
4. Question: This application is very helpful if you wish to include an FAQ section in your article, or just need to research what questions people are asking for a particular topic.
5. Connect: deals with linking your article with other relevant sources on the Internet. It basically suggests sources you can include as internal and external links in your content.
THE NERD CORNER 🤓
Large language models (LLMs) are cutting-edge artificial intelligence tools that process and generate human-like text based on vast amounts of data.
These models are trained on diverse internet text, mimicking patterns rather than truly understanding context. Although they produce highly coherent responses, they don't think, reason, or have emotions. In the realm of digital transformation, their capabilities extend from enhancing research methodologies to automating content generation and optimizing customer interaction interfaces.
Yet, the technological landscape also presents challenges related to ethical paradigms, data veracity, and dependency pitfalls. As we navigate this ever-evolving tech ecosystem, judicious and informed utilization becomes imperative.
IN CULTURE 🤌
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🗼 That’s a wrap!
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— Matt and the Future Works team