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- AI's Future Impact on Consumer Behavior
AI's Future Impact on Consumer Behavior
Also, G7 Summit Warns China on AI and Russia, Nvidia Overtakes Microsoft as Most Valuable Company, and SAP Goes All-In On Artificial Intelligence.
Welcome to your Lighthouse!
In today's lineup:
AI's Future Impact on Consumer Behavior.
G7 Summit Warns China on AI and Russia, Highlights Ethical AI Use.
Nvidia Becomes World's Most Valuable Company Amid AI Boom.
SAP Goes All-In On Artificial Intelligence.
BotX Simplifies AI Integration by Visually Connecting Models With Inputs, Outputs, and Power Tools.
Reading time: 6 min.
AI NEWS ποΈ
Dentsu's Consumer Vision 2035 report predicts AI will drastically alter consumer habits by 2035. Highlighting AI's role in everyday tasks and sustainability's rising importance, businesses must innovate with emotional engagement and nurture tech-savvy talent to thrive. Embracing lifelong learning and preparing for an AI-driven future are essential for brands aiming to remain relevant and successful in the coming decade.
Highlights:
AI Integration: By 2035, half of global consumers will use AI clones for daily tasks.
Sustainability: Consumers will prefer brands offering sustainable practices.
Emotional Engagement: Brands must create emotionally resonant experiences.
Talent Development: Initiatives like dentsu Z prepare young innovators for a tech-driven future.
Lifelong Learning: Embracing continuous learning and flexibility is crucial for adapting to an AI-driven labor market.
Why This Is Important: By embracing AI's integration into daily consumer interactions and prioritizing sustainability, companies can proactively adapt to evolving consumer expectations. Moreover, fostering creative talent equipped with technological prowess will be crucial in navigating this new landscape, ensuring brands stay competitive and resonate deeply with future generations of consumers. This proactive approach not only future-proofs businesses but also positions them to lead in an increasingly AI-driven and emotionally connected marketplace.
The recent G7 summit in Apulia, Italy, issued a stern warning to China regarding its support for Russia's military in Ukraine, emphasizing the critical role of artificial intelligence (AI) in global politics and security, according to Reuters.
Why This Is Important: The G7 summit underscored AI's profound impact on global security and economic dynamics. The discussions on AI ethics and governance highlight the importance of ensuring that AI serves humanity's best interests. This focus on AI reflects growing concerns about its integration, privacy, and the need for international cooperation to address these challenges effectively.
Nvidia's market capitalization surged to over $3.3 trillion as its AI chips, crucial to advancing artificial intelligence technology, drove unprecedented demand. This meteoric rise in stock value has propelled Nvidia past tech giants Microsoft and Apple.
Why This Is Important: Nvidia's dominance underscores the pivotal role of AI technology in the tech industry's future. Their high-end processors are essential for AI development, and their rapid stock growth reflects immense investor confidence. As AI technology continues to evolve, Nvidia's strategic positioning and innovation capabilities will be critical in shaping the industry's trajectory.
SAP's annual user conference, Sapphire, held from June 3rd to 5th in Orlando, drew 12,000 attendees and engaged another 15,000 virtually. As the world's leading enterprise applications provider with 27,000 customers and 300 million users, SAP unveiled its deep dive into AI during the event.
Central to this initiative is Joule, an AI copilot seamlessly integrated across SAP's entire enterprise portfolio. Already adopted by 27,000 customers through SAP Business AI and bespoke solutions on the Business Technology Platform, SAP is poised to expand its AI footprint rapidly.
Why This Is Important: Already adopted by 27,000 customers through SAP Business AI or custom solutions on the Business Technology Platform, SAP's AI initiatives are set for rapid expansion. The RISE with SAP and GROW offerings feature AI-powered ERP solutions tailored for cloud environments, catering to both large enterprises and SMBs.
TOOL SPOTLIGHT π§
BotX simplifies AI integration by visually connecting models with inputs, outputs, and power-tools. It supports 15 integrations to pull in data, process it with tailored models, and design scripted conversations for streamlined operations.
Effortlessly build and maintain scripted dialogs, integrate advanced models like ChatGPT, and connect seamlessly with databases such as Notion and Airtable, empowering robust AI solutions effortlessly.
Daily Leads: Receive potential client leads directly in your inbox every day.
No-Code Setup: Train the AI with your business details and start receiving leads effortlessly.
Data Sourcing: Sources leads from social media platforms where people express their needs.
High Response Rates: Social media leads have higher response rates than cold emails.
Security and Support: Ensures data safety and provides dedicated customer support.
NERD CORNER π€
Active Inference in AI
Active inference is a cognitive model where AI systems continuously adjust beliefs to minimize uncertainty and improve prediction accuracy. It enables real-time learning and adaptation, contrasting with static AI models that do not evolve post-training.
Why Active Inference Matters:
Accelerates the development of human-like machine intelligence, potentially achieving this by 2040, ahead of the expert consensus of 2059.
Enhances transparency and accountability in AI systems, addressing ethical and legal concerns associated with current AI technologies.
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It's almost ready for publishing, but I need your help choosing a title.
The book combines insights from 100+ hours of interviews with industry experts, 50+ other books, and 15+ years of my experience into a practical framework called LEAP.
The subtitle is: How to Unlock Leaps in Innovation in the Age of AI (in 4 Simple Steps That Scale).
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Thank you!
Matt
IN CULTURE π€
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